The 'Organically Rango' is an enterprise that offers affordable organic products from local small-scale producers in the remote outskirts of the South Zone. Moreover, with the surplus of these products, the beloved Aunt Nice prepares exclusive dishes available for sale at the restaurant of the same name.
This branding project was entirely developed to launch the Organicamente Rango brand. The entire project was carried out voluntarily, with the aim of promoting and assisting the founders of this amazing venture.
The photo wall provided by the client served as the primary source of inspiration for creating the brand's branding and design.
LOGO: Our logo and typography were inspired by the bamboo structures that are an integral part of the restaurant, constructed collaboratively by the local residents. Since these structures play such a significant role in the locale, they have become the foundation of our logo as well.
COLORS: Our color palette was entirely inspired by the restaurant's table, abundant in food-related colors, as vivid as the tablecloth, and as cheerful as a traditional Brazilian lunch.
COLORS: Our color palette was entirely inspired by the restaurant's table, abundant in food-related colors, as vivid as the tablecloth, and as cheerful as a traditional Brazilian lunch.
FOOD: The menu consists of typically Brazilian dishes and ingredients grown without the use of pesticides. Food plays a crucial role in our communication.
FAVELA: Another prominent aspect of our communication is the favela. Not only is it the birthplace of our restaurant, but our agency also spearheads food distribution campaigns for the less privileged families in the Campo Limpo region. Tia Nice prepares an additional 200 meals daily, which are distributed to the underprivileged residents of the neighborhood
FAVELA: Another prominent aspect of our communication is the favela. Not only is it the birthplace of our restaurant, but our agency also spearheads food distribution campaigns for the less privileged families in the Campo Limpo region. Tia Nice prepares an additional 200 meals daily, which are distributed to the underprivileged residents of the neighborhood
Eating well is a revolutionary act" - This is the rallying slogan we've adopted to emphasize that it's not just about food; it's about a fundamental right. Organic food should not be considered a luxury or a privilege but rather something accessible to everyone.
Designing the environment's facade, we meticulously followed the entire art direction of this new campaign. In the video, we can witness the final result skillfully executed by local graffiti artists. In the circular photo, we can see what the facade looked like before the new branding was applied.
